Pristine by Daigo Daikoku / by john cheng

I think I would be at a loss if a cotton company asked me to rebrand their image. Daigo Daikoku, however, seems to have taken on the task of designing the Japanese organic cotton brand Pristine with ease. In 2014 Daikoku with a team of designers created beautiful materials to support Pristine's new identity.

Lesson learned here, simplicity done correctly equals sexy.

Source: http://www.spoon-tamago.com