My initial reaction was really honestly pretty sour. But the more I thought about Squarespace's new service and watched their how-to video, I was quite pleased.
I do quite a bit of freelance work revolving around logos and branding, and the amount of time and work I put into these projects is long, arduous and can be white hair inducing, depending on the client. I research into what my client's needs, likes and dislikes, and messaging are and base all of my concepts off of those factors. All of this research is pretty much why getting a logo/branding campaign costs so much, it's extremely time consuming. So when I took a step back to look at the bigger picture, I came to the obvious realization that clients are, of course, all at different stages in their business. Some can afford to do a large branding campaign and others just don't have the resources to get a decent logo created.
From this perspective, I really appreciate Squarespace logo. It allows smaller businesses, who want a well designed logo without the resources to sit down with someone that caters to their every design need, to create something that they can be proud of. And once they get their business off the ground and running, who knows, maybe they'll decide they need designer like me to look at all aspects of their logo and re-brand it.
All in all, you get what you pay for, either 3 .png files for $10 dollars or the quality and service that helps guide you through the entire design process along with re-sizable .eps files. It also doesn't hurt that this helps weed out clients that may come to me asking for an extravagant branding campaign but are only willing to pay $10.