simple

Pristine by Daigo Daikoku by john cheng

I think I would be at a loss if a cotton company asked me to rebrand their image. Daigo Daikoku, however, seems to have taken on the task of designing the Japanese organic cotton brand Pristine with ease. In 2014 Daikoku with a team of designers created beautiful materials to support Pristine's new identity.

Lesson learned here, simplicity done correctly equals sexy.

Double O | Bike Light by john cheng

Double O bike lights are a brilliant design by Paul Cocksedge. The lights are designed as 'O's and are attached to your bike via magnets. The one design choice that really struck me as genius was the decision to make them in the shape of an 'O' so that when you leave your bike, you simply remove your lights and lock them with your u-lock. No more carrying around bike lights!

Japanese Shipbuilding Technique Inspired Furniture By Jin Kuramoto by john cheng

As I get older, I find my interests shifting. One of those shifts is furniture. When I was younger, I hated going to furniture stores with my parents. I would trudge along bored or run around the store jumping and hiding on and around whatever pieces of furniture that could hold my weight. Now I find myself admiring various pieces of furniture wishing they were in my possession, but alas, it is yet another thing that I really don't need.

These articles of furniture inspired by Japanese shipbuilding techniques, by Jin Kuramoto and  Claesson Koivisto, have really caught my eye. They are extremely elegant even in though they are in the most pure form. There really is no fluff here, just the beauty of their base structure. See for yourself below or check them out in person if you are anywhere near the Stockholm Furniture Fair where they are on display.

Boro by john cheng

All current trends are trends that have been recycled through the times. Something that has trended in the past will probably come back into trend sometime into the future. One of such trends is the Antique Japanese Boro fabric. Well, it wasn't really a trend but more of a practicality in the 18th and 20th centuries. Rural farmers, artisans, crafts people and laborers used and reused cloth to create new fabrics to use because cotton was a valuable soft fabric and they would try to get the most out of these fabrics. As a result, they were patched over and over, stripped down and rewoven and died to create a uniformity in color. It's plain to see that through practicality, beauty has emerged.