There are so many startups popping up left and right and it's difficult to know who you can trust. We've been taught to not judge a book by it's cover, but I think we are all to often guilty of just that. We will treat people differently based off of how professionally they dress rather than the character they hold behind that facade.
If we continue to be honest with ourselves, this is exactly how we judge startups that we have yet to trust. We tend to lean towards startup companies that look well put together and professional. So how do these young companies do that? With a sexy logo of course!