Fiona Apple Sings "Pure Imagination" / by john cheng

Fiona Apple sings "Pure Imagination" from Willy Wonka and the Chocolate Factory. I loved Charlie and the Chocolate factory when I was growing up and this song brings back a lot of memories. This rendition, however, takes it to a completely different place.

It is an ad for the game that Chipotle has made available for download and has a lot of social commentary about the overly processed foods and mistreatment of livestock that our food industries and full with.

At the end of the day it is still an ad from Chipotle trying to convince us of how sustainable their practices are and how much better their product is compared to others. I cant speak much to the validity of their claim, but as an ad, well done Chipotle, well done.


Watch "The Scarecrow," the companion film for Chipotle's new app-based game. Then download the free app at and join the quest for wholesome, sustainable food. The song "Pure Imagination" performed by Grammy Award®--winning artist Fiona Apple, is available for download on iTunes.