Best Anti-Smoking Ad Ever / by john cheng

I see a lot of the "Truth" ads about smoking. They're sometimes clever but they don't seem to hit the mark. This ad from the Thai Health Promotion Foundation has, in my opinion, hit the mark.

2012 Cannes Award: Bronze Title: Smoking Kid Client: Thai Health Promotion Foundation Office: Ogilvy & Mather Bangkok Category: Outdoor Called by many "the best anti-smoking ad ever," this campaign filmed children walking up to adult smokers, asking them for a light.