Aaron Draplin Designs a Logo / by john cheng

Aaron Draplin of Field Notes was asked by Lynda.com to go through the process of designing a logo. I love his process because this is pretty much exactly how I work. I always encourage new up and coming designers to use pencil and paper rather than going directly into the computer and mocking things up.

Be sure to watch until the very end and get Draplin's bits of advice about freelancing.

Watch more like this at lynda.com/vimeo. Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs.

Source: http://www.lynda.com/Documentaries-trainin...