It might just be me, but I'm noticing a trend among my generation and on, that we are desiring more and more for products with quality craftsmanship that will last us through the generations. We are revisiting the old ways of taking pride in our craft and making a product out of care and attention to detail rather than mass producing our wares. To us, it's not about the money,its about the process and experience. If money comes along with that equation, that's cool too.
Bison Made has definitely hit the mark on this note for me. I couldn't care less about brand names. Give me a product that has passed through the hands of experienced craftsmen who takes pride in what they do.